As we reported yesterday, Motorola ran a major ad spread in several newspapers around the country. The advertisement touted the Moto X phone's "Made in America" label and customization options. However, details on those customization options weren't clear yesterday when we first reported the advertisement. Some of the customization options have now been detailed.
For instance, customers will be able to select the color of the backplate of the device. They will also be able to select a different color for the trim. Motorola is also offering custom engraving, a feature that has been offered by Apple for numerous years. The device will likely be available through the Google Play website in addition to carriers. In order to get these customizations, you'll likely have to go through the Google Play store or other website.
One of the last customization features detailed is the ability to upload an image that will be set as the default background image when the device is sent out. This is a pretty cool feature and I don't know of any other manufacturers that offer that feature.