Yelp has become the de facto service for customer reviews on local businesses, and as with any user submitted review service, fake reviews have began to pop up. While some of these reviews are made by the business owners themselves others are made by companies who are paid by the business owners to flood their pages with good reviews.
This trickery can lead to a business seeing a major rise in customers if enough good reviews pop up during a certain period of time. Yelp attempts to remove most of these fake reviews but new ones are added just as quickly as the old ones are taken down, and now yelp has decided to attempt to put a stop via the legal system.
The company has filed a lawsuit against BuyOnlineReview.net which is the owner of BuyYelpReview.com. The complaint which was filed last week looks to shut down both sides through a court injunction as well as complete reimbursement of Yelp's legal fees and three times the amount of revenue either site made from selling fake Yelp reviews.