Just how popular is Apple's iPad mini? Well, it made up 60% of all iOS sales in the first three months of this year - that's how popular it is. It beat out the bigger brother, the full-sized iPad as well as the iPhone.
The data comes from Gartner, with Research Director Ranjit Atwal saying that the increased availability of lower-priced tablets, as well as a shift in focus from hardware to software will see an extended lifetime for premium tablets. What this translates to is higher-end tablets will continue to be here, and be in consumers' hands longer than ever before, without a need to replace them as often.
We're seeing the same thing with smartphones right now - where there's no need to update them every year because the one you bought 6-12 months ago is still a great smartphone. Comparing the market to Android, where 90% of Android-based sales are smartphones, while 85% of Microsoft's sales comes from the PC market.