Google are stepping in a new direction with their latest announcement, in that they're accepting submissions for their Google Play for Education platform which will provide education- and age-appropriate applications to schools.
Google Play for Education will fall under the Play Store, but will allow bulk purchasing and content curation for apps, books and movies for K-12 schools. If a developer has an age-appropriate application, they can now mark it for inclusion, which will see a third-party group of educators review it.
This third-party of educators will review each and every app, reviewing its subject, grade level and whether or not it meets a set of development guidelines that have been set in place for the education system. Part of these guidelines see that the app must not collect personally identifiable information or use student data for noneducational use.
The search giant has also put strict guidelines in place for in-app purchases and advertisements, and encourages developers to submit apps that are both paid or free without ads.