Tech content trusted by users in North America and around the world
6,801 Reviews & Articles | 46,982 News Posts
Make us an awesome TweakTown wallpaper, win a Corsair Hydro H110i GT

RumorTT: Robert Downey Jr to be the face of HTC's smartphone range

RumorTT: Iron Man himself, well, the actor who plays him, is rumored to be HTC's new silver bullet
| Business, Financial & Legal News | Posted: Jun 21, 2013 6:29 am

HTC are hoping that getting the man who plays Iron Man, Robert Downey Jr, to be part of their new marketing plans. The news comes from Bloomberg who are reporting that "two people with knowledge of the plans" leaking the deal to the publication.




Downey would receive $12 million for a two-year deal and it will feature himself, not Iron Man or Marvel, and he will also have final creative control over the campaign's elements. I think Downey would be good for HTC, but marketing isn't the only thing they need right now - they need more phones, tablets and more consumers to pay attention. Marketing with Iron Man himself will definitely have people looking, but will we see Downey tweeting from his iPhone like other stars have been busted in the past?


Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases