Ever seen a movie full of obvious product placement? Perhaps it was the constant endorsement of Sony products in Casino Royale, a de-hydrated Pizza Hut Pizza in Back To The Future Part II, or Ray-Bans in Men In Black?
Well it seems that Sony Pictures forthcoming theatrical release of The Smurfs 2 has upped the ante in the product placement stakes. According to a report on The Wrap, the internal Sony Pictures Consumer Marketing Group have inked deals worth $150 million to promote products during the film, including McDonalds, Toys R Us and Wal Mart - not least the fact the film will serve to promote The Smurfs 2 own line of merchandise which will no doubt saturate stores prior to release.
For a production budget expected to be around $110 million, it seems that Sony Pictures have a free motion picture on their hands. Coupled with the first film which grossed over $500 million worldwide, we can be sure that The Smurfs 2 won't be the last feature film adventure for the blue little... things.
The Smurfs 2 hits cinemas in the United States on July 31st and Australia on 12th September.