Nintendo has decided to skip holding a press conference at E3 this year citing the rise of social media marketing. Nintendo of America President Reggie Fils-Amie spoke directly to fans in a video posted on Facebook saying that "change can make people nervous."
He went on to add that "people are wondering how we can possibly share information about all our games without all the bells and whistles of an expensive press conference." He said that the company plans to promote itself on Facebook, Twitter and YouTube during E3.
The company will hold a Nintendo Direct Conference on June 11 at 7AM PT, which will be followed by a steady stream of content ranging from developer interviews, game trailers, and wrap-up videos.
The only thing we are left wondering is what is Nintendo thinking? The entire tech media world will be focused on E3, which leaves little coverage room for the slowly sinking company. Maybe that is their plan since Wii U sales are flat-lining and the company has no interesting announcements to share at the Expo.