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ReportTT: Apple to start iPhone trade-in program in stores this month

Report: Apple to start in-store trade-in program for working iPhones

| Business, Financial & Legal News | Posted: Jun 6, 2013 8:04 pm

Apple will reportedly start an iPhone trade-in program in stores this month. Apple hopes that the trade-in program would result in an increase in sales of new models. According to people with knowledge of the plans, Apple has teamed up with Brightstar Corp. to run the trade-in program.

 

TweakTown image news/3/0/30901_1_reporttt_apple_to_start_iphone_trade_in_program_in_stores_this_month.jpg

 

Brightstar is the company who handles trade-ins for AT&T and T-Mobile. Apple will offer money for older model iPhones, boosting sales of new models in the United States and producing a supply of older devices that can then be sold in emerging markets for a profit.

 

The full details of the program aren't public yet, but the program will reportedly launch this month. Prices paid for working iPhone 4 and iPhone 4S devices are unknown, but could be as high as $200.

NEWS SOURCE
Bloomberg.com

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