Google has plans to launch a new HTML5 development tool designed for "creative professionals." This new tool will launch within the "coming months" and will be a free tool. Google says that the new tool, known as Google Web Designer, will be able to create "cutting-edge advertising" and "web content like sites and applications."
The announcement was made through Google's DoubleClick, making it somewhat obvious that advertising is Google's main focus with this new tool. In fact, the tool wil be integrated into AdMob and DoubleClick studio. For right now, it appears that advertising content is the main focus of the new tool, but Google's description makes it appear that it will eventually turn into a website crafting tool.