Facebook has gone ahead and copied a feature of Twitter. Celebrities and brands will now be able to get their page or profile verified, much like Twitter's verified accounts. Being verified comes with some perks and makes it easier for users to see if the page or profile is the real you.
According to Facebook, a verified account will "appear more frequently in the people to subscribe to list." Facebook notes that "you'll also have the option to show an alternate name more prominently on Facebook." Pages and profiles that have been verified will feature a small blue checkmark next to the page or profile's name.
To verify a page, you'll need to send a copy of a government-issued photo ID. Facebook says the copy will be deleted immediately after verification. Facebook will proactively reach out to verify accounts. In fact, there is no way for users or pages to request verification.
Google+ has had verified pages since 2011 and Twitter has had them since 2009.