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ReportTT: Google facing new antitrust probe over display ads

Google facing new antitrust probe by FTC over display ad business

| Business, Financial & Legal News | Posted: May 27, 2013 8:37 pm

The problem with being one of the biggest companies in the world is you can't catch a break. Just after an antitrust investigation into Google was completed, reports of a new investigation over different allegations have emerged. Google is reportedly being investigated by the FTC over allegations of using its online display-advertising market to curb competition.

 

TweakTown image news/3/0/30620_1_reporttt_google_facing_new_antitrust_probe_over_display_ads.jpg

 

The inquiry is just beginning and may not expand into a full-fledged investigation. Center to the probe is whether Google is using its large adverting network to push companies to use other services the company offers. This can prove illegal under antitrust laws if not done properly.

 

A large portion of Google's advertising tools and network came from the acquisition of DoubleClick in 2007. At the time, the FTC said, "We will closely watch these markets and, should Google engage in unlawful tying or other anticompetitive conduct, the commission intends to act quickly." It looks like the commission now feels the company is being anticompetitive.

 

TweakTown will follow this and keep our readers up on the latest.

NEWS SOURCE
Bloomberg.com

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