TweakTown
Tech content trusted by users in North America and around the world
5,668 Reviews & Articles | 36,034 News Posts

Twitter allowing select advertisers to collect contact info via tweets

Advertisers will be able to collect information directly from tweets

| Internet & Websites News | Posted: May 22, 2013 10:33 pm

Twitter continues to increase advertising on Twitter to try to increase revenues. The latest advertising change will allow select advertisers to gather contact information directly from tweets. This should help companies identify how much return on investment they are seeing from advertising with Twitter.

 

TweakTown image news/3/0/30540_1_twitter_allowing_select_advertisers_to_collect_contact_info_via_tweets.png

 

Select advertisers will be able to collect contact information from users who click a customizable "call to action" button. A user's information is already filled in, making the process painless for both the advertiser and Twitter user. The advertiser will then receive the e-mail, Twitter name, and name of prospective customers.

 

The feature is currently being tested by Priceline, New Relic, and others, but the group remains small. It's currently available to managed clients, but a global launch is coming "soon."

NEWS SOURCE
News.cnet.com

Related Tags

Further Reading: Read and find more Internet & Websites news at our Internet & Websites news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below