In an attempt to gain revenue from the used games market, EA introduced a program known as Online Pass. Basically, when a person purchased a used game, they would have to buy a new online pass that would allow them to access the online multiplayer aspects of the game. New games would be distributed with a one-time use code.
This program was despised by many gamers and it appears that EA is listening to the customer in ending this program. EA confirmed that this program would no longer be utilized in future games: "Yes, we're discontinuing Online Pass. None of our new EA titles will include that feature."
Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format. We've listened to the feedback and decided to do away with it moving forward. We're still committed to creating content and services that enhance the game experience well beyond the day you first start playing.
I'm sure many of our readers will be happy to hear that this change is being made.