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Nokia counting on their new $20 phone to give them an "edge" over rivals in emerging markets

Nokia want to win the emerging markets, hope that their new $20 phone can achieve this
By: Anthony Garreffa | Mobile Devices, Tablets & Phones News | Posted: Apr 30, 2013 11:30 am

Nokia wants to out-cheap the already cheap phones arriving in emerging markets, with Bloomberg reporting the Finnish phone maker is "counting on a bare-bones handset that sells for just $20 to give it an edge" over its rivals in emerging markets.




The company's Nokia 105 phone includes features such as "preloaded games, a color screen, a radio, a speaking clock and a flashlight". The Nokia 105 has already reached shelves in India and Indonesia, with the company planning for a European launch in the hear future. Nokia were forced to play their hand after having their sales taken away in emerging markets from Samsung, Huawei and ZTE.


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