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Nokia executive who was responsible for the tight relationship with Microsoft, has left the company

Steven Overman, the Nokia exec responsible for the Microsoft partnership, has left the company

| Business, Financial & Legal News | Posted: Apr 26, 2013 10:28 am

Nokia's relationship with Microsoft hasn't taken off as much as most thought it would when it was announced, but the relationship itself is a big deal. The man behind this relationship, Steven Overman, has left Nokia.

 

TweakTown image news/2/9/29976_08_nokia_executive_who_was_responsible_for_the_tight_relationship_with_microsoft_has_left_the_company.jpg

 

Overman was the vice president for global branding and marketing strategy with the Finnish company, and was responsible for drafting the partnership with Microsoft, as well as handling the marketing for Nokia's Lumia and Asha smartphones.

 

He joined Nokia in 2010, coming from a position at Lowe Worldwide where he was in charge of a marketing team that handled Nokia's account. Nokia have pushed out some great marketing campaigns, but have struggled against the juggernauts that are Apple and Samsung. Lumia Windows Phone shipments increased to 5.6 million units in Q1 2013, up from 4.4 million in Q4 2012.

 

In North America, Nokia only shipped 400,000 smartphones, down from 700,000 units in December.

NEWS SOURCE
Bgr.com

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