Samsung are looking to take a few steps outside of the current ring of competitors, and quickly speed ahead of their competitors with the announcement of mass-production of 128GB NAND flash on their 10nm process. Samsung have said:
We will continue to release next-generation chips at the right moments to actively react to consumer demands.
More consumers are moving to SSDs, using them as their primary drives, which will obviously lift demand for NAND flash. iSuppli reports that the 128GB chips will account for 30% of the 40.5 billion NAND flash shipped this year alone. Samsung are also going for more SSDs over 500GB to help the adoption rate of SSDs as primary drives.