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ReportTT: BlackBerry Z10 returns outnumber sales

Report: BlackBerry Z10 returns said to outnumber sales
| Business, Financial & Legal News | Posted: Apr 11, 2013 10:32 pm

Things aren't looking so good for BlackBerry. According to various analysts, BlackBerry's flagship Z10 suffered from weak sales. Now analysts are suggesting that the number of returns are actually outpacing the number of sales. This is not good news for BlackBerry.




"We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before," Detwiler analyst Jeff Johnston wrote.


BlackBerry responds:

BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.


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