This morning Google announced that it has redesigned the Play Store in an effort to improve application discovery and simplify purchasing. The new Play Store has a very minimalist look that is sleek and refined.
The new look will begin rolling out to Android phones and tablets that are running Froyo or higher. If your device does not upgrade today, Google ask that you be patient, as the roll out is expected to take several weeks before it is fully complete.
Google says that the new Play Store "focuses on bigger images that jump off the page." Similarly themed content is grouped together, and as you move down the page, new recommendations continue to appear, so there is always more to see and explore.