NVIDIA announced this week that it has formed a strategic relationship with Electronic Arts, the leading worldwide publisher of PC and console games. The two companies will work together to produce and market next-generation 3D content under the EA GAMES and EA SPORTS brands. By supporting NVIDIA graphics processing units (GPUs) for desktop and notebook PCs, EA is able to deliver innovative and rock-solid gaming experiences to PC consumers worldwide.
Under terms outlined by their agreement, NVIDIA hardware will become the preferred PC graphics platform for EA's worldwide studios to give its developers the best solution for realizing their creative visions. EA development teams will use PCs powered by NVIDIA GPUs to create eye-popping 3D effects while allowing full compatibility across all PC gaming systems featuring NVIDIA hardware.
Full press release @ NVIDIA