Microsoft is said to be using an AMD processor in its upcoming Xbox 720, according to a Bloomberg report. News of the upcoming product has boosted AMD's stock by over 13 percent, or up $0.30, to $2.59. Meanwhile, Competitor NVIDIA's stock fell a quarter of a percent to $12.43.
AMD is already confirmed to be powering the next-gen PlayStation 4 from Sony, so it will be a major win if AMD is inside the Xbox 720. Microsoft's logic in switching to AMD could include lowering production price and trying to entice more developers to produce games for the platform. By adapting a PC architecture, both are achieved.
Neither AMD nor Microsoft would comment on the report. Microsoft is said to be aiming for a May or June unveiling, possibly at E3. Other sources have pegged May 21 as the day that Microsoft will unveil the Xbox 720.