Verizon's CEO has said that the company would be happy to follow in T-Mobile's footsteps and become a no-contract carrier if that is what consumers want. He noted that it's not too difficult to change to a no-contract model and the company is waiting to see how consumers react to T-Mobile's move.
Verizon CEO Lowell McAdam:
I'm happy when I see something different tried. We can react quickly to consumers' shifting needs.
Dropping contracts isn't unheard of. Portions of Europe already operate without contracts and consumers don't seem to mind paying the full price for devices. Whether American consumers will be open to the idea remains to be seen. T-Mobile argues that consumers save money due to decreased monthly service fees.
AT&T has also expressed interest in dropping smartphone subsidies in exchange for lower monthly rates.