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SimCity gets in-game advertising courtesy of Nissan

Nissan sponsors DLC for SimCity, add a LEAF charging station for a onetime increase in happiness

| Gaming News | Posted: Apr 4, 2013 12:04 am

SimCity has a new DLC available for free that adds the Nissian LEAF and LEAF charging station to the game. But nothing in life is ever free--the DLC essentially comes at the cost of having advertising inside of your SimCity gaming experience. We're pretty sure Nissan is paying Maxis/EA to provide this DLC.

 

TweakTown image news/2/9/29511_1_simcity_gets_in_game_advertising_courtesy_of_nissan.png

 

For users who install a Nissan LEAF charging station, nearby businesses get a onetime increase of happiness and Sims who use the charging station gain happiness.

 

In-game advertising isn't anything new. Looking back, the first examples of in-game advertisements showed up as early as 1991. Of course, over the years, some in-game advertising has been done better than others. What are your thoughts on this DLC sponsored by Nissan? Will you download and use it?

NEWS SOURCE
Wired.com

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