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Mobile ads are about to get 100-percent more annoying with the addition of voice integration

Nuance to bring voice integration into mobile advertising
| Mobile Devices, Tablets & Phones News | Posted: Apr 1, 2013 2:45 pm

I honestly have no problem with advertising on the web, as it fuels free services that I love such as YouTube, Facebook, and Gmail, but when companies find clever ways to inject ads into the content on my mobile devices, I start to get a little steamed.




Nuance, announced this morning that it hast started a venture with advertising agencies that will bring voice integration into mobile ads. "Mobile has a monetization challenge," Nuance's Mike McSherry said in an interview last week with AllThingsD. "By introducing voice you can transcend the small screen size."


In a demo, McSherry showed off a fictional commercial for a deodorant company that followed a "Magic 8 Ball" theme. McSherry asked the ad if he should get a Tattoo, and it responded by asking his age. When McSherry replied, the app sarcastically suggested that he get a Chinese character that translated into something different than what McSherry thought. It then rolled a slogan based ad that recommended the deodorant product.


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