The United States Patent & Trademark Office (USPTO) have rejected Apple's application for a trademark on their iPad mini. Apple received the letter on January 24, but it has only been made public recently, with the USPTO saying that the addition of "mini" to "iPad" was not distinct enough from Apple's iPad trademark to warrant its own filing. Apple's rejection letter states:
In this case, both the individual components and the composite result are descriptive of applicant's goods and do not create a unique, incongruous or non-descriptive meaning in relation to the goods being small handheld mobile devices comprising tablet computers capable of providing Internet access.
Apple has up until July 24 to submit an amended application for the iPad mini trademark, where Apple will have to justify why the term 'iPad mini' is distinct from their existing trademark on 'iPad.'