TweakTown
Tech content trusted by users in North America and around the world
6,144 Reviews & Articles | 39,490 News Posts
Weekly Giveaway: Win an Antec Case, PSU and Cooler (Global Entry!)

Apple ditches Retina MacBook Pro 'Highest Resolution' tagline

Apple forced to change Retina MacBook Pro tagline after Google released Chromebook Pixel

| Business, Financial & Legal News | Posted: Mar 26, 2013 10:02 pm

Apple has been forced to ditch the marketing tagline that it has been using in conjunction with the Retina MacBook Pros. The tagline: "The highest-resolution notebook ever. And the second highest." This no longer holds true thanks to the release of the Google Chromebook Pixel.

 

TweakTown image news/2/9/29345_1_apple_ditches_retina_macpro_highest_resolution_tagline.png

 

While the 15-inch Retina MacBook Pro does still feature a higher resolution screen, the Pixel crams nearly as many pixels into a much smaller area. The Pixel has also displaced the 13-inch MacBook Pro in terms of resolution, meaning the second part of the tagline is false. Apple could continue to market the 15-inch model with the first part.

 

Apple's new tagline? "High performance has never been so well defined." The Chromebook Pixel also resulted in another change, though not as visible. See for yourself:

 

TweakTown image news/2/9/29345_2_apple_ditches_retina_macpro_highest_resolution_tagline.png

 

TweakTown image news/2/9/29345_3_apple_ditches_retina_macpro_highest_resolution_tagline.png

NEWS SOURCES:9to5mac.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases