Samsung just officially launched their next-generation smartphone, the Galaxy S IV. Company CEO JK Shin opened the event saying "In the past few weeks, we've heard an amazing combination of rumor and speculation about what I'm going to unveil tonight. With the new Samsung Galaxy, you're going to experience life without boundaries.".

He then went on to introduce some of the new and exciting technology featured in the Galaxy S IV. As rumored the S IV features: Air View, Smart Scroll, S Translator, S Health, and Samsung Knox which turns your phone into a work and play device.

Shin went on to say:

We've taken technology and innovation to help us get closer to what matters in life. We will imagine the possibilities, explore a new direction, and listen to you, to help us understand what a smartphone should provide in our lives.