Another competitor has emerged in the online streaming market. Redbox Instant, which had been undergoing a private beta for three months, has finally launched publicly. Subscribers will have access to 4,600 different titles and up to four Redbox DVD rentals for a mere $8 per month.
Netflix, meanwhile, is only offering streaming as their basic plan. It costs an additional $4.99 per month for just two DVDs, or unlimited DVDs for $7.99. There are still plenty of people who like watching movies on DVDs and it also allows Redbox to offer more choices. Redbox has the added advantage of already having a DVD distribution channel, which allows people to exchange DVDs nearly instantly.
Redbox Instant isn't quite ready to start producing original content, though they will likely have to to keep up with the likes of Netflix and Hulu.