TweakTown
Tech content trusted by users in North America and around the world
6,214 Reviews & Articles | 40,225 News Posts

Confirmed: Facebook will be acquiring Atlas ad business from Microsoft

Facebook confirms that they will be acquiring Microsoft's Atlas Ad Suite

| Business, Financial & Legal News | Posted: Feb 28, 2013 10:03 pm

Facebook has confirmed that they will be purchasing Microsoft's Atlas Ad Suite. Facebook will keep the current Atlas team as they are and Facebook is looking to invest in back-end scaling and better measurement tools. We've previously reported about the rumored acquisition of Atlas by Facebook here.

 

TweakTown image news/2/8/28833_1_confirmed_facebook_will_be_acquiring_atlas_ad_business_from_microsoft.png

 

We plan to improve Atlas' capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry. Ultimately, Atlas's powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.

 

Facebook and Microsoft did not disclose the purchase price, though the price was rumored to be under 100 million.

NEWS SOURCES:Techcrunch.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases