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Opt-Out Trend Continues

| Posted: Jan 1, 1970 12:00 am

Following suit with the creation of the "Do-Not-Call" opt-out lists, some states are attempting to breathe life into a "Do-Not-Email" list. If you've read my last post, you'll already know my feelings towards spam. I'll leave the rest up to you.

 

Legislation introduced in Colorado and Missouri would create a central database of residents who don't want to receive unsolicited e-mail and would allow consumers to sue marketers who ignore their wishes.

 

The Colorado Junk E-Mail Law would require companies to pay an annual fee of up to $500 to access the registry. It would award consumers $10 for each unwanted message that they receive, assuming they are willing to take the spammer to court. If they win the case, their attorney's fees would be reimbursed.

 

In Missouri, companies would have free access to the list, but residents would be able to sue marketers for up to $5,000 for violating it.

More information @ Wired

 

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