HTC has just started the launch event for its long anticipated M7 or HTC One smartphone. The US launch event is being held at the Cedar Dance studio on the west side of Manhattan, which is a much smaller venue than previously seen at other events.

Earlier this morning, before the event even started, Engadget spotted HTC reps outside the venue taking photos with their HTC One's, so we obviously know that the phone does exist.

I will be covering the event in my next few posts so stay tuned for a full breakdown of the new flagship phone for HTC.