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Yesterday's Burger King Twitter hack gained the company 30,000 additional followers

Burger King regains control of hacked Twitter account, gains 30,000+ new followers
By: Charles Gantt | Social Networking News | Posted: Feb 19, 2013 1:51 pm

Most of you will be familiar with Burger King's Twitter account being hacked yesterday, our own Trace Hagan covered it here. While funny and serious at the same time, the hack may have actually helped the company more than it hurt it.




Burger King officials once again have control of the hacked account and it seems that everything is back to normal for the most part, but one major change has taken place, BK's followers are up by more than 30,000 than it had this time yesterday. The account now sits with over 100,000 followers.


Upon regaining control of the account the company acknowledged the event by tweeting: "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!" With an increase in marketable audience this big, I really hope we do not see companies begin to "fake" hacks just to gain larger followings.


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