Vimeo has acquired the Echograph team and assets. Echograph is an app that is used to turn videos into animated GIFs. Vimeo seems to be banking on the trend of GIFs being popular and wants to make sure they have a piece of the pie. The two services are quite complementary as it will now be even easier to turn Vimeo videos into GIFs for sharing on the web.

In addition to acquiring the team and assets, Vimeo has made the Echograph iOS app a free download. Financial details of the deal have not been disclosed.

Echograph creator Nick Alt will become the new Vice President of Mobile at Vimeo. Vimeo's CEO believes his "proven track record of building innovative video apps made it a perfect fit for Vimeo."

You can download the Echgraph app from the App Store.