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Adobe Creative Cloud price drops ahead of Australian government tax inquiry

Australia sees Adobe Creative Cloud price drop ahead of government inquiry on tax issue

| Business, Financial & Legal News | Posted: Feb 12, 2013 3:50 pm

The Australian government will be holding an upcoming investigation into Adobe, Apple and Microsoft on allegations that the company's price their products much higher for domestic consumers.


TweakTown image news/2/8/28470_1_adobe_creative_cloud_price_drops_ahead_of_australian_government_inquiry.jpg


Adobe has dropped the price of its Creative Cloud suite days ahead of the inquiry's start date, in what can only be seen as a move to appease investigators. Individual pricing have been reduced to $49.99 AUD per month based on an annual subscription whereas a month to month subscription will cost you $74.99 AUD per month.


While it remains unseen if Microsoft or Apple will make similar moves, Adobe's actions have gained some favor with Labor MP Ed Husic who is spear heading the investigation. Husic said in an interview that he was pleased with Adobe's decision to lower prices, but stated that the company needed to do more.


Husic said:


"Lowering business IT costs will provide a big boost to small and medium sized enterprises - and we need to keep pushing to see this happen," Husic said. "As a member of the IT Pricing Inquiry, I'm looking forward to finding out what else Adobe plans to do to reduce its prices."


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