It looks like we can expect premium interactive TV shows from Microsoft by the end of the year, where we'll see the new TV shows launch on their Xbox Live service. This is all according to a top executive from Microsoft during All Things Digital's Dive into Media conference, in Dana Point, California.

Back in September 2012, Microsoft hired former CBS Network Television Entertainment Group president, Nancy Tellem, who would be responsible for a new production studio in LA and creating interactive content for the Xbox 360. We're now seeing the fruits of her labor, and the first things to grow from this seed.

We should expect the interactivity side of things to include Kinect compatibility, but it won't just be there to be 'cool', Tellem says "it has to be organic and a natural extension of what we are doing". She also declined to state just how much Microsoft are pumping into their original content, adding "we are certainly looking at a very robust content production schedule".

I think we'll see this launch with the next-gen Xbox, and not just the current-gen Xbox 360. It would be perfect timing as the next-gen Xbox will usher in Kinect 2.0 and many more features I'm sure we'll all love.