BMW to soon have an Apple-like Genius program, rolls out in the US next year
Comment | Print | Email to a Friend | Font Size: AAApple's Genius Bar's are a staple of Apple's retail dominance, and now German car-maker BMW is stepping up to the plate with a new "BMW Genius Everywhere" program.
BMW have been training their employees to assist customers with questions about their cars and features, even getting iPad's into employees' hands to help them. The German car-maker hope to have these BMW Genius Everywhere setups in the US by "early 2014".
BMW will first launch the program across Europe, where it will jump across the pond to the United States just before their new i3 electric car drives into dealerships in early 2014. BMW will hire associates based on their knowledge versus offering them commission on sales. BMW's Geniuses will be there to help customers, instead of pushing them into new sales.
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