TweakTown
Tech content trusted by users in North America and around the world
5,930 Reviews & Articles | 38,200 News Posts

BMW to soon have an Apple-like Genius program, rolls out in the US next year

An Apple-like Genius program is being setup by BMW, will roll out across the US in 2014

| Business, Financial & Legal News | Posted: Feb 11, 2013 12:34 pm

Apple's Genius Bar's are a staple of Apple's retail dominance, and now German car-maker BMW is stepping up to the plate with a new "BMW Genius Everywhere" program.

 

TweakTown image news/2/8/28437_07_bmw_to_soon_have_an_apple_like_genius_program_rolls_out_in_the_us_next_year.jpg

 

BMW have been training their employees to assist customers with questions about their cars and features, even getting iPad's into employees' hands to help them. The German car-maker hope to have these BMW Genius Everywhere setups in the US by "early 2014".

 

BMW will first launch the program across Europe, where it will jump across the pond to the United States just before their new i3 electric car drives into dealerships in early 2014. BMW will hire associates based on their knowledge versus offering them commission on sales. BMW's Geniuses will be there to help customers, instead of pushing them into new sales.

NEWS SOURCES:Thenextweb.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases