TweakTown
Tech content trusted by users in North America and around the world
5,932 Reviews & Articles | 38,211 News Posts

ReportTT: Facebook to buy Microsoft's ad-serving business Atlas

Report: Facebook to acquire Microsoft's ad-serving business Atlas

| Business, Financial & Legal News | Posted: Feb 7, 2013 10:29 pm

Rumor has it that Facebook is working on closing a deal with Microsoft to buy the latter's ad-serving business. Microsoft originally acquired the Atlas ad-serving platform as part of its $6 billion acquisition of aQuantive back in 2007 and has been trying to sell it for a while now.

 

TweakTown image news/2/8/28393_1_reporttt_facebook_to_buy_microsoft_s_ad_serving_business_atlas.jpg

 

AdAge is reporting that a deal between the two could come as early as next week with the price being somewhere south of $100 million. Rumors of the acquisition first surfaced back in December. Of course, spokespersons for both companies have declined to comment on the possible deal.

 

An acquisition of Atlas would prevent Facebook from having to reinvent the wheel for a third-party advertising network. It's a logical step for Facebook to start a third-party ad network, so this acquisition could fit perfectly into their plans.

 

For now, this is just a report, so be a bit skeptical until more information is known.

NEWS SOURCESNews.cnet.com, Adage.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases