Rumors of IGN being up for sale were abundant and today they proved true. IGN has been sold by its parent company News Corp to Ziff Davis Enterprises in its quest to sell off much of its digital properties.

Word on the street is that Ziff Davis will be bringing the gaming website 1UP back into the mix as after it sold the site to Hearst Media which intern sold it to IGN. The deal between Rupert Murdoch's News Corp and Ziff Davis over IGN was reportedly made for less than the $100 million News Corp was asking.

In recent years, News Corp has been unloading its digital properties at an alarming rate. In 2011 it sold MySpace for over half a billion dollar loss. The selloff is no doubt the result of the company's plans to split the publishing and entertainment sides of its business into separate entities.