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Twitter dominates social media during Super Bowl 2013

Twitter mentioned in 50% of Super Bowl commercials, leaves Facebook and Google+ in their tweeting du

| Social Networking News | Posted: Feb 4, 2013 12:38 pm

The Super Bowl is over for another year, with the Baltimore Ravens beating the San Francisco 49ers, but Twitter are the champions of social networking for Super Bowl XLVII.

 

twitter_dominates_social_media_during_super_bowl_2013_11

 

According to Marketing Land, Twitter was mentioned in 26 of 52 national TV commercials, taking 50% of the spots that aired during CBS' coverage. Facebook only took four mentions and Google+? None. YouTube and Instagram were mentioned once each, with Hyundai and Oreo, respectively. Last year's Super Bowl was a totally different story, which saw Facebook and Twitter even with eight mentions out of 59 commercials.

 

Last year saw Google+ not being mentioned either, and for Google+ reportedly being the second largest social network, that's weird. It all comes down to how people use social networks. Twitter, in my opinion, more of an instant tied-to-your-smartphone-and-event kind of thing, and Facebook is more of a 'everything else I do' social network. I don't know where Google+ fits in (personally), and Instagram is purely pictures - mostly of food.

NEWS SOURCES:Marketingland.com

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