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Apple trademarks their retail store design

Apple approved for their latest trademark, this time it's their retail store design
| Business, Financial & Legal News | Posted: Jan 30, 2013 4:42 am

Apple had an interesting 2012 in terms of patents and trademarks, but one of the first (and I'm guessing, of many) trademarks for 2013 is something a little different - the design and layout of their retail stores.




Apple have tried for a couple of years now to trademark their iconic store designs, with the US Patent and Trademark Office rejecting their trademark twice. The USPTO said that Apple's design weren't "inherently distinctive", forcing the Cupertino-based giant to file a 122-page document arguing their case - this document included consumer surveys and photos of their storefronts.


On their third try, Apple were approved for their trademark which covers the use of a "paneled facade" of glass, recessed lighting units, and line rectangular tables. Apple have also got protection on their glass staircases, in case you were wondering.


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