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Microsoft trying to bring users back to Internet Explorer by using nostalgia

Microsoft using '90s nostalgia to try and lure users back to Internet Explorer
| Internet Browsers News | Posted: Jan 24, 2013 2:14 am

Microsoft is looking to bring back users by toying with their emotions in this latest appeal:



The video clearly plays upon the current generation's nostalgia for the '90s. I've seen plenty of posts from my friends on Facebook saying "Like this if you're a '90s kid" and the like, so I have a feeling this appeal may actually work well for Microsoft. What are your thoughts on the ad? Will it bring you back to Internet Explorer?


Microsoft announced the ad on their blog:


Last year was a pretty great one for Internet Explorer. From hitting a year high on worldwide share to making some new friends like Officer Cupcake and Eugene Filon, we poked some fun at our past while helping the skeptics learn about the latest version of IE. Performance tests continued to show Internet Explorer 10 as the fastest browser on Windows 8 and security reports showed it was also the best browser to protect users from malware.


Which is why we thought it was time to invite those of you who haven't thought about Internet Explorer in a while to take a trip down memory lane. Internet Explorer is a child of the '90s, but we have done some serious growing up. Maybe IE was your first browser, but you haven't used it in a while. We aren't sure if Pogs or trolls will make a comeback as well, but we do know a lot has changed with Internet Explorer.




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