CES 2013 - The camera in the iPhone is quite capable. You probably haven't even realized that most of the pictures I've posted to our Facebook page for CES this year have been taken with an iPhone 5. While it has a versatile sensor, you are limited to just the lens built into the device, meaning no fish-eyes, macros, or wide angles available.
That was the case, but then the Olloclip came out and changed it. In a single device that fits over the corner of the iPhone, users can quickly take macro, wide-angle, and fish-eye pictures, as you can see above. The left image is the normal iPhone camera, the next is the wide-angle lens, from the same position, and on the right is the fish-eye lens, again from the same position.
The lens system is available online and will set you back $69.99 from B&H Photo Video. I'm definitely considering picking one up for my iPhone. How about you? Let us know in the comments below.