CES 2013 - T-Mobile, during its CES 2013 press conference, has announced that starting today a new contract-free, unlimited data plan will be available to customers for just $70 a month. The plan includes unlimited voice, unlimited data and unlimited messaging.

T-Mobile CEO John Legere said: "As the 'Uncarrier,' we're doing the unthinkable. We're directly confronting the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors. Our Unlimited 4G Data plan means 4G speeds, no caps and no overages on a smoking-fast, nationwide, 4G network. What this means is simply that T-Mobile customers are going to be able to enjoy everything a 4G smartphone is actually designed to do without limits and without a term contract."

The company is offering am un-subsidized LG Optimus L9 alongside the new plan for just $199. I really think that this is a step in the right direction. Removing the phone subsidies, and freeing customers from multiple year commitments just seems like a better business model than we have been forced to conform to over the years.