09:47 US PST:

The DNA headphones and brand are going to get spread throughout Viacom's networks and shows and work on giving back to the community.

09:43 US PST:

DNA and Viacom are new media partners for Monster. "The shape of things to come." Now Monster is showing pictures, talking about DNA DuoTone, it's dual ports for sharing music with friends. They just announced a whole new listing of colors.

09:36 US PST:

Xzibit now on stage. Topic moving to iSport. New model called Victory, same price. Also introducing $99 and $69 model. Drew Brees taking stage to talk up the iSport athletic line.

09:33 US PST:

EA's Chris Erb is on the stage talking up Monster headsets. He just handed stage over to Sugar Ray Leonard to demonstrate. "I am so pumped up. I feel like a fighter...I tried this headset out. Wow."

09:31 US PST:

Nick Cannon took the stage and talked about headphones and style. Then, Monster had the Monster Kids debut the new colors.

09:09 US PST:

Marketing 2013 is "menage a trois" as you can see in the picture below:

Monster is looking to join the three aspects shown in the picture above.