Now this is cool! Imagine you're standing in line at the local theater to buy tickets for that new movie you're just dying to see. Suddenly, a dinosaur roars, a battle rages, or a pretty actress winks at you. It's not your imagination. The next step in your moviegoing experience may be the way of the interactive movie poster.

MOVIE posters - paper-and-ink enticements that can be traced to the days of nickelodeons - have over the decades become so commonplace in theater lobbies that they have practically faded into the wallpaper for millions of American moviegoers. Noticed, maybe, yet never really seen.

 

But what if those posters could talk? What if Leonardo DiCaprio could stare out from a wall and wink at passers-by? What if, rather than being frozen on a poster for the latest James Bond movie, Pierce Brosnan and Halle Berry could leap in a full-motion, fist-flying fury to a stereo soundtrack? And what if these posters could interact with film patrons, recognizing their tastes and quickly matching their interests with trailers and show times for movies that they most likely want to see?

 

For the last five years Stephan Fitch and his company, Thinking Pictures, have been quietly working to recast movie posters with precisely those capabilities and more!