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Apple continuing to falter, online customer satisfaction drops to lowest point in four years

Apple's online customer satisfaction lowest in four years according to survey

| Business, Financial & Legal News | Posted: Dec 27, 2012 10:02 pm

A new survey of more than 24,000 customers shows that Apple's online customer satisfaction for the Thanksgiving and Christmas shopping season to be the lowest in the past four years. The study, conducted by Forsee, found that Apple scored 80/100, three points lower than 2011. Amazon, at the top spot, scored 88/100.

 

TweakTown image news/2/7/27517_1_apple_continuing_to_falter_online_customer_satisfaction_drops_to_lowest_point_in_four_years.jpg

 

The full study can be seen above. The rankings are based upon "appeal of merchandise, website functionality, and the quality of website content."

NEWS SOURCE
Prnewswire.com

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