TechCrunch has gotten the scoop from mobile ad exchange MoPub that the adoption of iOS 6 has increased 29 percent since the release of Google Maps on iOS. It looks as though the lack of the app may have kept people from updating to the latest iOS version. MoPub supports 12,000 apps and says they saw a 29 percent increase in unique iOS 6 users.
MoPub's CEO told TechCrunch, "[that]we observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."�
This is good news all around as developers have to deal with fewer users on the older OS's, Apple can sell more iPhone 5s, and everyone can get to where they are going safely. Did you hold out on upgrading to iOS 6 because of the lack of Google Maps? Have you upgraded now that it is out? Let us know!