It looks like one of Microsoft's marketing campaigns may have paid off. Much like their "Smoked by Windows Phone" challenges, their new "Meet your Match" challenge has been designed to increase awareness about Microsoft's underdog mobile operating system. Apparently, it has worked as Microsoft is touting some impressive numbers.
According to Microsoft, 88 percent of more than 75,000 people who competed in the Meet Your Match campaign across the US, UK, France, and Germany felt that the Windows Phone was better than than their current phone. Microsoft says the challenge shows consumers why Windows Phone is "more fun, more useful and more personal than what they're currently using."
I've actually heard from many people that Windows Phone 8 is a pretty great operating system, and that the Live Tiles are really useful. Whether or not the operating system catches on, no matter how good it is, remains to be seen. Can it overtake the behemoth that is Android? Only time will tell.