Most of our readers will know the difference between Windows 8 and Windows RT, though your average consumer may not. This was exactly what a top Dell official was worried about when he suggested to Steve Ballmer, CEO of Microsoft, not to call the new tablet version of Windows "Windows RT."

His argument went as follows: The Windows brand signifies that the operating system can run Windows applications, something Windows RT is not capable of doing. Thus it follows that the operating system should not be called Windows RT, but something else. Ballmer replied that the Windows brand was too important not to use.

Neil Hand, VP of Dell's tablet business, believes that education would still be needed: "Making sure we educate the market place on the differences was going to be a necessary action no matter what. Just calling it something different is not going to solve the problem."