T-Mobile announced today that they are planning on offering only Value Plans in 2013. A Value Plan offers a cheaper per-month rate, but a customer loses the subsidy that would otherwise discount cellular devices. For instance, my iPhone was $299 with a 2-year contract. On a T-Mobile plan, that would have set me back $749.
In exchange for this, I pay less each month. It's a great option for people who have a device they love and want to keep or for those who don't mind paying full sticker price. With other companies now offering unlocked smartphones (read: Google with its $300 Nexus 4), this could end up being the way of the future.
Would you prefer to pay full price for your phone if you were required to pay less each month to use it?