California is after the app developers. They had given app developers one month to get a privacy policy so that they would be in compliance with California law, which requires that all "commercial online services" that gather personal information to have a prominently displayed privacy policy.

That month is now up and app developers who still do not have a privacy policy will face fines up to $2,500 per download. Not everyone is happy with the policy that California is taking, since they are basically regulating the whole of the internet, however the Association for Competitive Technology is actually for it.

ACT executive director Reed Morgan: "We need to follow the law, and look at the upside of the law. [The next generation of mobile apps will] deal with your financial information, your educational information, your health care. Being transparent about your data will win you contracts."

If you're an app developer and you haven't produced a privacy policy quite yet, it's really important that you get with it and do so, so that you don't face the massive fines.